When Rudolf Flesch introduced the Flesch Reading Ease score in 1943, he didn’t just offer a new metric—he started a revolution in written communication. Working on his Ph.D. at Columbia University, Flesch identified a pervasive gap: too many texts were written without regard for the reader’s ability to comprehend them. His score provided a much-needed…
Every marketing dollar counts, especially in the fast-paced world of technology startups and enterprise technology firms. AWS offers Marketing Development Funds (MDF) to help partners amplify their marketing initiatives. Unlocking MDF can be challenging, but it pays off…literally. Navigating the financial complexities of marketing in the technology sector presents a unique set of challenges. For…
It’s time for us to look forward to what’s coming, so we can build for it today. The GTM Delta team are excited to be presenting at the first NextFive full-day event on November 10 in Kansas City. Generative AI seems like it’s always the latest buzz. There’s a good reason. You are probably already…
Cloud Field Day 18, set to take place on October 18–19, 2023, in Silicon Valley, is a premier event that brings together key players, innovators, and thought leaders in the cloud industry. Attendees can expect a series of captivating presentations from renowned companies like Juniper Networks, VMware, and AMD, among others. Tech Field Day and…
Welcome to the 2023 edition of the #vFit run group in Las Vegas during VMware Explore 2023! This year we are back to gather runners of all levels for a fun, conversational 5km (3mi) run every day from Tuesday August 22nd through Thursday August 24th. Let’s get right to the logistics. Where and When is…
Readability is important for any written content. Using active voice is especially important for technical marketing content because passive voice quickly begins to sound like a “how to” set of instructions. True, but boring. Why is that? Let’s look at some simple, definitive examples to see quick ways to increase the readability and comprehension by…
Tech Field Day has a special place in the history of GTM Delta. If you go back far enough in the history of the event you’ll find our very own team there. It was fun to be both delegates and presenters over the years. This particular session below was before Cloud Field Day even existed!…
It’s easy to get stuck. Maybe you’re having trouble starting a new writing project, can’t focus on a task, feel stressed about your todo list. Maybe you just feel down in general. The mind and body are deeply connected. Triggering a change in feeling to raise your mood and increase productivity is actually just a…
How do you ensure that every day is a day that creates a sense of accomplishment? This simple 8 point checklist is a daily dose of awesome to unlock your potential as a creative thinker. This could be for content writers, programmers, vloggers and bloggers, or anything at all where you are creating something from…
What is the secret to effective technical product marketing? And how does this secret tie in with positioning for technology products, platforms, and services? The secret is that there are dozens of secrets that all must come into complete alignment to hit the mark. Technical marketing and technical product marketing is challenging. When it doesn’t…