AI-Fueled Speed Is Exposing the Human Limits of B2B Startup GTM
One of my favorite ironies of the AI coding revolution is that it has proven to be a far more powerful social phenomenon than a technical one. Founders and technical…
Method Marketing: Why the Best Marketers Step Fully into Their Buyer’s World
Daniel Day-Lewis didn’t prepare for There Will Be Blood by skimming research notes. He lived it by prospecting for oil, speaking in period dialect, and also staying in character long…
VMUG Event: AI Tools and Workflows to Optimize VMware Operations
If you’re in the New Jersey / New York area on Wednesday June 12th, come on over to the VMware User Group (VMUG) UserCon to say hello! I’m very proud…
What is the Value of Technical Marketing?
Traditional marketing approaches often fall short in today’s increasingly tech-driven landscape. Buzzwords and trendy visuals won’t resonate with audiences increasingly fluent in the language of algorithms and APIs. This is…
How to Change from Passive Voice to Active Voice
Readability is important for any written content. Using active voice is especially important for technical marketing content because passive voice quickly begins to sound like a “how to” set of…
Principles, People, Technical Product Marketing, and Solving a Big Problem
What is the secret to effective technical product marketing? And how does this secret tie in with positioning for technology products, platforms, and services? The secret is that there are…