VMUG Event: AI Tools and Workflows to Optimize VMware Operations
If you’re in the New Jersey / New York area on Wednesday June 12th, come on over to the VMware User Group (VMUG) UserCon to say hello! I’m very proud…
What is the Value of Technical Marketing?
Traditional marketing approaches often fall short in today’s increasingly tech-driven landscape. Buzzwords and trendy visuals won’t resonate with audiences increasingly fluent in the language of algorithms and APIs. This is…
How to Change from Passive Voice to Active Voice
Readability is important for any written content. Using active voice is especially important for technical marketing content because passive voice quickly begins to sound like a “how to” set of…
Principles, People, Technical Product Marketing, and Solving a Big Problem
What is the secret to effective technical product marketing? And how does this secret tie in with positioning for technology products, platforms, and services? The secret is that there are…