How to Change from Passive Voice to Active Voice
Readability is important for any written content. Using active voice is especially important for technical marketing content because passive voice quickly begins to sound like a “how to” set of…
Principles, People, Technical Product Marketing, and Solving a Big Problem
What is the secret to effective technical product marketing? And how does this secret tie in with positioning for technology products, platforms, and services? The secret is that there are…