About GTM Delta

Targeting highly technical users requires content with technical depth. Today you usually find this content is written by either OCTOs (which takes away from their core jobs) or by outside agencies (who don’t have technical expertise).

This is why we created GTM Delta, your outside expert engineering content team. We have assembled a team of practicing professionals at the pinnacle of their engineering fields–including developers, engineers, scientists and professors–across 18 different technology areas (and growing).

Our engineers are paired with our renowned marketers and together they deliver the most engaging technical content on the planet (blogs, ebooks, white papers, webinars, data sheets, deployment guides, best practice guides, FAQs, etc). We address the real issues faced by technical buyers thus establishing your brand credibility and bringing readers to your site who are the most likely to convert.

In addition, our marketing experts strategically map the content to your marketing/sales funnel to achieve the highest impact and conversion opportunity.

Marketing dollars need to go further than ever before. Hiring engineers into marketing teams is prohibitively expensive. Founded by a successful Startup CTO and a renowned tech marketer, GTM Delta expands your marketing capabilities in a cost optimized way, while giving you a competitive advantage. Best of all, our content marketing fees are often subsidized up to 50% or more by market development funds (MDF) of the major technology vendors. 

Thank you to all our amazing customers and community who have come together to make this happen. 

Meet the Leadership Team

Eric Wright

Chief content officer

Eric is an experienced technologist, product marketer, and startup advisor. He most recently worked as a Technology Evangelist and Principal Solutions Engineer with Turbonomic which was acquired by IBM in 2021.

Eric is a multi-year VMware vExpert, and Cisco Champion with a background in systems architecture, Kubernetes and cloud-native platforms, public cloud, VMware virtualization, application performance and observability, OpenStack, Business Continuity, Infrastructure-as-Code, and systems automation.

Eric is a highly requested keynote speaker and also the creator behind and podcasts at  Eric is a regular contributor to community driven technology groups including AWS, Cloud-Native Meetups, VMUG, OpenStack User Group, Kubernetes and other open source community Meetups.

Irfan Ahmad

Executive Chairman

Irfan is a tech entrepreneur and a successful early-stage investor with a passion is helping startup founders achieve traction earlier than most think possible. 

Irfan was the co-founder and CTO of CloudPhysics, and also worked at VMware for 9 years as tech lead for VMware’s flagship DRS product suite ($1B ARR) where he pioneered self-learning algorithms in the datacenter. Irfan also worked at Transmeta, Autodesk, Toronto Stock Exchange, Canada Trust (now TD) and the Museum of Steam and Technology.

Irfan received his pink tie from the University of Waterloo with a degree in Mathematics & Computer Science. He holds 40+ patents and has authored several award-winning research papers. Irfan routinely serves as referee in peer-reviewed academic conferences and journals. 

Trusted by Top Leaders in Technology

We build targeted technical product marketing content that converts readers into pipeline opportunities.