How does Closing Q3 Deals Depend on Q1 Marketing Content?
Your sales team needs pipeline, and they’re looking at you. But here’s the challenge: the deals your team wants to close in Q3 don’t start with outreach in June. They…
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Here we Grow Again! GTM Delta Expands Client Success Team
It’s a favorite part of my role as a founder to see the team rally, and create opportunity. We are excited to share that as we continue to grow with…
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VMUG Event: AI Tools and Workflows to Optimize VMware Operations
If you’re in the New Jersey / New York area on Wednesday June 12th, come on over to the VMware User Group (VMUG) UserCon to say hello! I’m very proud…
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Startup Messaging Mishaps: Shift Left is Full of Shift
In technology marketing, language matters. Especially in startup messaging. Words shape perceptions, drive decisions, and ultimately determine success. But what happens when practitioners’ and marketers’ language diverge? Enter the case…
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AI Hallucinations are Real, and Risky
What is an AI hallucination? I figured the best bet was to ask a reliable source. Since generative AI is where we would find an AI hallucination, I asked ChatGPT…
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It Should be This Easy to Name Your Product
When you are choosing a soon-to-be-born child’s name, there is an excitement that is indescribable. You have a chance to create a moniker that will be known to everyone they…
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How GTM Delta Strives for Michelin Star Content
I find inspiration for what I do comes from interesting places. Creating compelling content about technology is surprisingly challenging. Over the years, what began as a passion to find the…
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What is MEDDICC? Unleash the Full Potential of Your Sales Team
Sales strategies evolve, but the goal remains: close more deals, faster. So, what is MEDDICC? It’s a framework that has transformed how sales teams operate. This guide doesn’t just introduce…
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Applying Risk Game Strategies to Early-Stage Tech Startups
The early-stage tech startup experience often feels like a strategic game of the classic board game, Risk. Each move a startup makes can be pivotal (good or bad), whether it’s…
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Simplify, Quantify, Amplify: Messaging and Positioning for Early-Stage Tech Startups
You’re founders, product builders, and marketers of the nascent tech scene. This may even be your second or more time bringing a new idea or product to market. It’s pretty…
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