It Should be This Easy to Name Your Product
When you are choosing a soon-to-be-born child’s name, there is an excitement that is indescribable. You have a chance to create a moniker that will be known to everyone they…
Applying Risk Game Strategies to Early-Stage Tech Startups
The early-stage tech startup experience often feels like a strategic game of the classic board game, Risk. Each move a startup makes can be pivotal (good or bad), whether it’s…
Simplify, Quantify, Amplify: Messaging and Positioning for Early-Stage Tech Startups
You’re founders, product builders, and marketers of the nascent tech scene. This may even be your second or more time bringing a new idea or product to market. It’s pretty…
The Startup Marketing Brigade: Mastering the Art of Agile Scalability
The startup journey is a thrilling one, marked by rapid growth, tight budgets, and an ever-present need for flexibility. Marketing, the fuel that propels this journey, often faces the brunt…
Slash Your Marketing Spend in Half: Unlocking MDF with GTM Delta
Every marketing dollar counts, especially in the fast-paced world of technology startups and enterprise technology firms. AWS offers Marketing Development Funds (MDF) to help partners amplify their marketing initiatives. Unlocking…