How GTM Delta Strives for Michelin Star Content
I find inspiration for what I do comes from interesting places. Creating compelling content about technology is surprisingly challenging. Over the years, what began as a passion to find the…
Eric Wright is Chief Content Officer at GTM Delta, and advisor to Magnition. Eric is a VMware vExpert, Tanzu Vanguard, and Cisco Champion with a background in cloud, containers, VMware, OpenStack, Business Continuity, Infrastructure-as-Code, and systems automation. Eric is a also the creator behind DiscoPosse.com the podcast at DiscoPossePodcast.com.
What is MEDDICC? Unleash the Full Potential of Your Sales Team
Sales strategies evolve, but the goal remains: close more deals, faster. So, what is MEDDICC? It’s a framework that has transformed how sales teams operate. This guide doesn’t just introduce…
Applying Risk Game Strategies to Early-Stage Tech Startups
The early-stage tech startup experience often feels like a strategic game of the classic board game, Risk. Each move a startup makes can be pivotal (good or bad), whether it’s…
Simplify, Quantify, Amplify: Messaging and Positioning for Early-Stage Tech Startups
You’re founders, product builders, and marketers of the nascent tech scene. This may even be your second or more time bringing a new idea or product to market. It’s pretty…
Tech Events and Conferences Coming up in 2024
The buzz is already hitting social media of people snapping up tickets for some of the leading tech industry events. The big tech events and conferences coming up in 2024…
What is the Value of Technical Marketing?
Traditional marketing approaches often fall short in today’s increasingly tech-driven landscape. Buzzwords and trendy visuals won’t resonate with audiences increasingly fluent in the language of algorithms and APIs. This is…
How Do You Convert Readers into Customers with Blogs?
Blogging has evolved beyond simply publishing content. Your blog should be a strategic tool for building brand trust, generating leads, and ultimately, converting readers into loyal customers. But how do…
The Startup Marketing Brigade: Mastering the Art of Agile Scalability
The startup journey is a thrilling one, marked by rapid growth, tight budgets, and an ever-present need for flexibility. Marketing, the fuel that propels this journey, often faces the brunt…
FREE 6-Month B2B Technology Startup Marketing Playbook
Hey there, fellow startup marketers! As a team of folks deeply involved in the startup marketing world, we get asked for advice a lot. “How do I get started?” is…
What are Semantic Search and Vector Embeddings in AI?
AI and Large Language Models, and Natural Language Processing (NLP) is evolving rapidly. The focus on embeddings and semantic search is intensifying as a result. These models adeptly leverage high-dimensional…