Chief Marketing Officers (CMOs) at B2B tech companies face a challenging task: how can they scale technical content without a technical team? They need deeply credible content that speaks to…
Your sales team needs pipeline, and they’re looking at you. But here’s the challenge: the deals your team wants to close in Q3 don’t start with outreach in June. They…
It’s a favorite part of my role as a founder to see the team rally, and create opportunity. We are excited to share that as we continue to grow with…
If you’re in the New Jersey / New York area on Wednesday June 12th, come on over to the VMware User Group (VMUG) UserCon to say hello! I’m very proud…
In technology marketing, language matters. Especially in startup messaging. Words shape perceptions, drive decisions, and ultimately determine success. But what happens when practitioners’ and marketers’ language diverge? Enter the case…
What is an AI hallucination? I figured the best bet was to ask a reliable source. Since generative AI is where we would find an AI hallucination, I asked ChatGPT…
When you are choosing a soon-to-be-born child’s name, there is an excitement that is indescribable. You have a chance to create a moniker that will be known to everyone they…
I find inspiration for what I do comes from interesting places. Creating compelling content about technology is surprisingly challenging. Over the years, what began as a passion to find the…
Sales strategies evolve, but the goal remains: close more deals, faster. So, what is MEDDICC? It’s a framework that has transformed how sales teams operate. This guide doesn’t just introduce…
The early-stage tech startup experience often feels like a strategic game of the classic board game, Risk. Each move a startup makes can be pivotal (good or bad), whether it’s…