How to Change from Passive Voice to Active Voice
Readability is important for any written content. Using active voice is especially important for technical marketing content because passive voice quickly begins to sound like a “how to” set of…
Why do Marketer’s say “Content is King”?
Look at the markets today and how we, as marketers, are shaping them. Newspaper readers and print ads are a thing of the past (or almost on their way there).…