From November 10–13, 2025, thousands of cloud-native innovators will gather in Atlanta, Georgia, for KubeCon + CloudNativeCon North America. GTM Delta will be there live on the floor, in the conversations, and behind the mics! Our founder and Chief Content Officer, Eric Wright, will be on-site as a Media Analyst representing the DiscoPosse Podcast and…
Safe marketing is invisible. It slides past the reader like elevator music; polished, agreeable, forgettable. The stuff that sticks? That makes people stop, think, and care? It isn’t smooth. It isn’t harmonious. It has edges. It has tension. That’s why I believe in Dissonant Marketing. The same way music uses dissonance, those clashing notes that…
Stop Giving Average Demos. Start Closing More Deals. A practical, field-tested guide for SE Managers and Sales Engineers to turn every demo into a conversion machine. Get the Free Guide Download our eBook to gain insights into: Start with a friendly tone and smart discovery questions to uncover customer pain points and set a clear…
AI search engines skip low-quality fluff. GTM Delta helps B2B marketers create high-value, credible content that AI trusts and your buyers actually read.
Stop wasting time and money hiring engineers for content. GTM Delta helps CMOs deliver credible technical content fast to drive pipeline and trust.
Your sales team needs pipeline, and they’re looking at you. But here’s the challenge: the deals your team wants to close in Q3 don’t start with outreach in June. They start now—with content. Content that doesn’t just talk about your product but answers the exact questions your future customers are Googling today. Think about it:…
It’s a favorite part of my role as a founder to see the team rally, and create opportunity. We are excited to share that as we continue to grow with our clients, we have expanded our Client Success team in order to welcome Marium Tariq, who has been with our organization since its inception. Marium…
If you’re in the New Jersey / New York area on Wednesday June 12th, come on over to the VMware User Group (VMUG) UserCon to say hello! I’m very proud to share that I’ll be presenting a fun and informative session on how to optimize your VMware administrative operations using freely available AI tools. The…
In technology marketing, language matters. Especially in startup messaging. Words shape perceptions, drive decisions, and ultimately determine success. But what happens when practitioners’ and marketers’ language diverge? Enter the case of “Shift Left” in the security and cybersecurity fields, a classic example of messaging mishaps. The concept of “Shift Left” refers to moving security processes…
What is an AI hallucination? I figured the best bet was to ask a reliable source. Since generative AI is where we would find an AI hallucination, I asked ChatGPT to help me understand it. Here is what ChatGPT says: “AI hallucinations, or the instances where AI models like myself generate incorrect or nonsensical information…