Friction Fuels Attention: The Case for Dissonant Marketing

Safe marketing is invisible. It slides past the reader like elevator music; polished, agreeable, forgettable. The stuff that sticks? That makes people stop, think, and care? It isn’t smooth. It isn’t harmonious. It has edges. It has tension. That’s why I believe in Dissonant Marketing. The same way music uses dissonance, those clashing notes that…