Technical buyers in cloud, AI, and security spaces research independently, often on Reddit, before engaging sales. Many startups see this as an opportunity, but it usually ends poorly. Trying to extract value from Reddit requires knowing why Reddit is as popular as it is. Many B2B tech GTM teams highlight Reddit’s role in awareness, reputation,…
September 2025 marked one of the most misunderstood months in recent SEO history. While many site owners and SEO teams initially panicked over dramatic drops in impressions and visibility, the reality was more nuanced. This was not a single “ranking update” in the traditional sense, but rather a structural change in how Google reports and…
I’m a little old school, so I thought you may enjoy going into the wayback machine with me to learn about some surprising origins for SEO (Search Engine Optimization) and GEO (Generative-search Engine Optimization). When we say things like “everything old is new again”, it’s for a good reason. There’s a little marketing magic (literally)…
Put yourself in the mind of our hero of the story: you are a Product Marketing Manager staring at a blank slide deck, armed with feature specs and demo videos, convinced the pitch will land. Six months later, crickets. Pipeline dries up, adoption stalls, and the team scrambles for a pivot. Your CMO looks across the…
Key Takeaways Be first, be trusted: Being early gives you the first-mover advantage. Ideas + outcomes win over features: Shape stories towards the problem statement and ideal outcomes. Leadership compounds: Starting early multiplies influence by the time you launch. A classic founder problem is waiting until your product is in-market before you start building…
UNFORTUNATELY, RUNNING GROUP IS CANCELLED DUE TO WEATHER CONDITIONS. Sorry for the bad news. I know that the cold weather may feel runnable, but I don’t want to put anyone at risk. Welcome to the 2025 season of the #vFit run group in Atlanta during KubeCon + CloudNativeCon 2025! This year we are back to…
Every founder I talk to in Q4 faces the same paradoxical problem: it’s the quarter that makes or breaks the year, but it’s also the quarter when budgets are dry. Sales needs fuel, marketing is already stretched, and you’re staring down the most important three months with the least amount of oxygen. So what do…
Marketing is attention hacking. Not in the shady sense of stealing clicks or gaming algorithms. Attention hacking is about understanding how people actually think and make decisions. Every successful campaign borrows from behavioral science. The best ones do it in a way that respects the buyer. The problem is that most marketers pretend these shortcuts…
Technology buyers don’t search for ‘top tools’ lists. They search for fixes, configurations, and integrations. We explained how problem-first content builds trust and conversions.
Founder-led content builds trust faster than traditional marketing. Authentic stories fuel your sales pipeline when paired with the right strategy and support.