Key Takeaways Generative Engine Optimisation (GEO) is the practice of making content citable by AI search engines like Gemini, ChatGPT, and Perplexity. It builds on SEO, not replaces it. Semantic search uses vector embeddings to match content by meaning, not keywords. Understanding this changes how you write and structure every page. Backlinks still matter in…
Measuring the success of developer events is notoriously difficlt. We all love that feeling when the event finishes, the team is tired but excited, and everyone agrees that the energy was fantastic. But then leadership asks a difficult question how the event actually helped your pipeline. Suddenly, counting t-shirts and badge scans is just not…
Key Takeaways ↻ Founder-led GTM is a go-to-market strategy where your expertise and voice drive the pipeline, not ads or outbound sequences. ↻ Most founders hit a distribution bottleneck because they treat content as a task instead of a system. ↻ The fix is five steps: define your one audience, build a point-of-view inventory, pick…
If you’re selling to an enterprise, you’ve already noticed cold outreach doesn’t land the way it used to. MQLs feel like they are lying to you, and your sales team is doing org chart gymnastics trying to get in front of the right people. The truth is, enterprise buyers don’t want to be found; they…
Founder-led marketing has become one of the most powerful growth levers in modern business, and for good reason. As audiences grow skeptical of polished messaging, founders stand out with authenticity, vision, and a real human story. Today’s most successful founders are not just building companies, they are actively shaping how their brands are seen and…
Most websites get traffic, but very few truly understand what their users are doing. That’s where Google Analytics events come in. While there are many things you can get just from core analytics, the real excitement comes from understanding how “events” work in measuring user journeys. By setting up events, you can track specific user…
The most powerful growth engine for founders today is not a paid campaign or a cold outbound motion. It is the ability to consistently shape a narrative in public. LinkedIn has become the platform where that narrative takes hold, spreads, and compounds into real opportunities. LinkedIn now has more than 1.2 billion registered users worldwide…
If you’ve ever stood at a self-checkout kiosk and watched the red light flash “Unexpected Item in Bagging Area” for the fifth time, you know the frustration of a poorly built PLG motion. It’s the Self-Service Trap. Many founders try to “fix” their growth by handing over the keys to customers. They add a signup…
Status quo was tough. Real competitors were tougher. Now your buyer’s leadership is asking the deadliest question of 2026: “Can’t we just prompt our way through this?” For a decade the mantra in B2B tech sales has been simple: *the biggest competitor is status quo*. Sunk-cost fallacy, risk aversion, “we’ve always done it this way.”…
AI did not kill content marketing; it killed average content. (spoiler alert: most content is average..but buyers are not). AI in B2B Marketing gives teams a production advantage. They use it to publish more blogs, more landing pages, and more “thought leadership.” They move quickly, produce more, and celebrate high volume. Yay!…but…AI should not be…