How to Rank in AI-Generated Answers: A B2B Marketer’s Guide to GEO and Generative Search in 2026

Key Takeaways Generative Engine Optimisation (GEO) is the practice of making content citable by AI search engines like Gemini, ChatGPT, and Perplexity. It builds on SEO, not replaces it. Semantic search uses vector embeddings to match content by meaning, not keywords. Understanding this changes how you write and structure every page. Backlinks still matter in…