“Prompt Possible”: The New Competitor Shrinking Every B2B Tech Moat  

Status quo was tough. Real competitors were tougher. Now your buyer’s leadership is asking the deadliest question of 2026: “Can’t we just prompt our way through this?”   For a decade the mantra in B2B tech sales has been simple: *the biggest competitor is status quo*. Sunk-cost fallacy, risk aversion, “we’ve always done it this way.”…