Simplify, Quantify, Amplify: Messaging and Positioning for Early-Stage Tech Startups

You’re founders, product builders, and marketers of the nascent tech scene. This may even be your second or more time bringing a new idea or product to market.  It’s pretty much a guarantee that you’ve all experienced the pain of confusing value propositions, murky messaging, and anemic amplification. Messaging and positioning is not usually the first…