Marketing is attention hacking. Not in the shady sense of stealing clicks or gaming algorithms. Attention hacking is about understanding how people actually think and make decisions. Every successful campaign…
Technology buyers don’t search for ‘top tools’ lists. They search for fixes, configurations, and integrations. We explained how problem-first content builds trust and conversions.
Founder-led content builds trust faster than traditional marketing. Authentic stories fuel your sales pipeline when paired with the right strategy and support.
From November 10–13, 2025, thousands of cloud-native innovators will gather in Atlanta, Georgia, for KubeCon + CloudNativeCon North America. GTM Delta will be there live on the floor, in the…
Safe marketing is invisible. It slides past the reader like elevator music; polished, agreeable, forgettable. The stuff that sticks? That makes people stop, think, and care? It isn’t smooth. It…
Stop Giving Average Demos. Start Closing More Deals. A practical, field-tested guide for SE Managers and Sales Engineers to turn every demo into a conversion machine. Get the Free Guide…
AI search engines skip low-quality fluff. GTM Delta helps B2B marketers create high-value, credible content that AI trusts and your buyers actually read.
Stop wasting time and money hiring engineers for content. GTM Delta helps CMOs deliver credible technical content fast to drive pipeline and trust.
Your sales team needs pipeline, and they’re looking at you. But here’s the challenge: the deals your team wants to close in Q3 don’t start with outreach in June. They…
It’s a favorite part of my role as a founder to see the team rally, and create opportunity. We are excited to share that as we continue to grow with…