How to Run Content Audits That Improve SEO Performance
Content audits are one of the most overlooked levers in SEO, and now GEO which has become the successor to traditional SEO. A good audit help you understand what is…
Eric Wright is Chief Content Officer at GTM Delta, and advisor to Magnition. Eric is a VMware vExpert, Tanzu Vanguard, and Cisco Champion with a background in cloud, containers, VMware, OpenStack, Business Continuity, Infrastructure-as-Code, and systems automation. Eric is a also the creator behind DiscoPosse.com the podcast at DiscoPossePodcast.com.
AI-Fueled Speed Is Exposing the Human Limits of B2B Startup GTM
One of my favorite ironies of the AI coding revolution is that it has proven to be a far more powerful social phenomenon than a technical one. Founders and technical…
The “SaaS is Dead” Meme: Short-Term Freedom That Breaks Long-Term Value
For the past 18 months, the phrase “SaaS is dead” has ricocheted through founder Slack channels, LinkedIn threads, and investor decks. The narrative is so beautifully seductive: centralized, multi-tenant SaaS…
10 Proven Founder-Led Marketing Techniques That Actually Work in 2026
Founder-led marketing has become one of the most powerful growth levers in modern business, and for good reason. As audiences grow skeptical of polished messaging, founders stand out with authenticity,…
How to Set Up Events in Google Analytics
Most websites get traffic, but very few truly understand what their users are doing. That’s where Google Analytics events come in. While there are many things you can get just…
Why LinkedIn is the Network Engine of Founder Growth
The most powerful growth engine for founders today is not a paid campaign or a cold outbound motion. It is the ability to consistently shape a narrative in public. LinkedIn…
Why PLG Fails Without Technical Storytelling (And What to Fix First)
If you’ve ever stood at a self-checkout kiosk and watched the red light flash “Unexpected Item in Bagging Area” for the fifth time, you know the frustration of a poorly…
GTM Delta: We Are the Audience
There’s a moment every founder of a deep-tech company remembers. You ship the first technical blog post or whitepaper. The metrics come back: 47 views, zero demo requests, and a…
“Prompt Possible”: The New Competitor Shrinking Every B2B Tech Moat
Status quo was tough. Real competitors were tougher. Now your buyer’s leadership is asking the deadliest question of 2026: “Can’t we just prompt our way through this?” For a decade…
AI in B2B Marketing: Why Most Teams Are Getting It Wrong
AI did not kill content marketing; it killed average content. (spoiler alert: most content is average..but buyers are not). AI in B2B Marketing gives teams a production advantage. They use…