What Technology Buyers Actually Search For?
Technology buyers don’t search for ‘top tools’ lists. They search for fixes, configurations, and integrations. We explained how problem-first content builds trust and conversions.
Eric Wright is Chief Content Officer at GTM Delta, and advisor to Magnition. Eric is a VMware vExpert, Tanzu Vanguard, and Cisco Champion with a background in cloud, containers, VMware, OpenStack, Business Continuity, Infrastructure-as-Code, and systems automation. Eric is a also the creator behind DiscoPosse.com the podcast at DiscoPossePodcast.com.
Why Founder-Led Content Is Your Startup’s Secret Weapon
Founder-led content builds trust faster than traditional marketing. Authentic stories fuel your sales pipeline when paired with the right strategy and support.
KubeCon 2025: GTM Delta Brings Your Story to Life
From November 10–13, 2025, thousands of cloud-native innovators will gather in Atlanta, Georgia, for KubeCon + CloudNativeCon North America. GTM Delta will be there live on the floor, in the…
Friction Fuels Attention: The Case for Dissonant Marketing
Safe marketing is invisible. It slides past the reader like elevator music; polished, agreeable, forgettable. The stuff that sticks? That makes people stop, think, and care? It isn’t smooth. It…
4-Step Guide to Extraordinary Software Demos
Stop Giving Average Demos. Start Closing More Deals. A practical, field-tested guide for SE Managers and Sales Engineers to turn every demo into a conversion machine. Get the Free Guide…
Why AI Search Ignores Low-Quality Content (and How to Fix It)?
AI search engines skip low-quality fluff. GTM Delta helps B2B marketers create high-value, credible content that AI trusts and your buyers actually read.
How CMOs Can Scale Technical Content Without Hiring Engineers
Stop wasting time and money hiring engineers for content. GTM Delta helps CMOs deliver credible technical content fast to drive pipeline and trust.
How does Closing Q3 Deals Depend on Q1 Marketing Content?
Your sales team needs pipeline, and they’re looking at you. But here’s the challenge: the deals your team wants to close in Q3 don’t start with outreach in June. They…
Here we Grow Again! GTM Delta Expands Client Success Team
It’s a favorite part of my role as a founder to see the team rally, and create opportunity. We are excited to share that as we continue to grow with…
VMUG Event: AI Tools and Workflows to Optimize VMware Operations
If you’re in the New Jersey / New York area on Wednesday June 12th, come on over to the VMware User Group (VMUG) UserCon to say hello! I’m very proud…