Why PLG Fails Without Technical Storytelling (And What to Fix First)
If you’ve ever stood at a self-checkout kiosk and watched the red light flash “Unexpected Item in Bagging Area” for the fifth time, you know the frustration of a poorly…
Eric Wright is Chief Content Officer at GTM Delta, and advisor to Magnition. Eric is a VMware vExpert, Tanzu Vanguard, and Cisco Champion with a background in cloud, containers, VMware, OpenStack, Business Continuity, Infrastructure-as-Code, and systems automation. Eric is a also the creator behind DiscoPosse.com the podcast at DiscoPossePodcast.com.
GTM Delta: We Are the Audience
There’s a moment every founder of a deep-tech company remembers. You ship the first technical blog post or whitepaper. The metrics come back: 47 views, zero demo requests, and a…
“Prompt Possible”: The New Competitor Shrinking Every B2B Tech Moat
Status quo was tough. Real competitors were tougher. Now your buyer’s leadership is asking the deadliest question of 2026: “Can’t we just prompt our way through this?” For a decade…
AI in B2B Marketing: Why Most Teams Are Getting It Wrong
AI did not kill content marketing; it killed average content. (spoiler alert: most content is average..but buyers are not). AI in B2B Marketing gives teams a production advantage. They use…
Engineer Marketer Explained: Role, Skills, and Why It Matters in B2B Tech
Technical buyers do not respond to hype. They want clarity, proof, and technical depth. As B2B products become more complex across AI, cloud infrastructure, DevTools, and cybersecurity, traditional marketing alone…
Method Marketing: Why the Best Marketers Step Fully into Their Buyer’s World
Daniel Day-Lewis didn’t prepare for There Will Be Blood by skimming research notes. He lived it by prospecting for oil, speaking in period dialect, and also staying in character long…
Do Backlinks Still Matter for SEO in 2026?
Search engine optimization has changed dramatically over the past few years. With AI-generated answers, zero-click results, and increasingly sophisticated ranking systems, many marketers are asking the same question: Do backlinks…
How to Create Diagrams with D2: A Beginner’s Guide
D2 is a text-first diagramming language that transforms simple scripts into clear diagrams. It is designed to simplify the creation of complex diagrams by converting straightforward scripts into visually clear…
Why Google’s New Social Channel Insights in Search Console Matters for Marketers in 2026
Are people really “searching” on Google first anymore? Google desktop searches per user dropped by nearly 20% year over year, according to clickstream data from tens of millions of U.S.…
Reddit in B2B Tech GTM: Practitioner Insights That Drive Pipeline
Technical buyers in cloud, AI, and security spaces research independently, often on Reddit, before engaging sales. Many startups see this as an opportunity, but it usually ends poorly. Trying to…