In technology marketing, language matters. Especially in startup messaging. Words shape perceptions, drive decisions, and ultimately determine success. But what happens when practitioners’ and marketers’ language diverge? Enter the case…
What is an AI hallucination? I figured the best bet was to ask a reliable source. Since generative AI is where we would find an AI hallucination, I asked ChatGPT…
When you are choosing a soon-to-be-born child’s name, there is an excitement that is indescribable. You have a chance to create a moniker that will be known to everyone they…
I find inspiration for what I do comes from interesting places. Creating compelling content about technology is surprisingly challenging. Over the years, what began as a passion to find the…
Sales strategies evolve, but the goal remains: close more deals, faster. So, what is MEDDICC? It’s a framework that has transformed how sales teams operate. This guide doesn’t just introduce…
The early-stage tech startup experience often feels like a strategic game of the classic board game, Risk. Each move a startup makes can be pivotal (good or bad), whether it’s…
You’re founders, product builders, and marketers of the nascent tech scene. This may even be your second or more time bringing a new idea or product to market. It’s pretty…
The buzz is already hitting social media of people snapping up tickets for some of the leading tech industry events. The big tech events and conferences coming up in 2024…
Traditional marketing approaches often fall short in today’s increasingly tech-driven landscape. Buzzwords and trendy visuals won’t resonate with audiences increasingly fluent in the language of algorithms and APIs. This is…
Blogging has evolved beyond simply publishing content. Your blog should be a strategic tool for building brand trust, generating leads, and ultimately, converting readers into loyal customers. But how do…