September 2025 Update: Is My Website Traffic at Risk?
September 2025 marked one of the most misunderstood months in recent SEO history. While many site owners and SEO teams initially panicked over dramatic drops in impressions and visibility, the…
Eric Wright is Chief Content Officer at GTM Delta, and advisor to Magnition. Eric is a VMware vExpert, Tanzu Vanguard, and Cisco Champion with a background in cloud, containers, VMware, OpenStack, Business Continuity, Infrastructure-as-Code, and systems automation. Eric is a also the creator behind DiscoPosse.com the podcast at DiscoPossePodcast.com.
The Surprising Origins of SEO and GEO
I’m a little old school, so I thought you may enjoy going into the wayback machine with me to learn about some surprising origins for SEO (Search Engine Optimization) and…
Know Your ICP: Good Product Marketing is Method Acting
Put yourself in the mind of our hero of the story: you are a Product Marketing Manager staring at a blank slide deck, armed with feature specs and demo videos,…
How to Build a Thought Leadership Strategy Before You Launch a Product
Key Takeaways Be first, be trusted: Being early gives you the first-mover advantage. Ideas + outcomes win over features: Shape stories towards the problem statement and ideal outcomes. Leadership compounds:…
Join the #vFit Run Group at KubeCon + CloudNativeCon 2025
UNFORTUNATELY, RUNNING GROUP IS CANCELLED DUE TO WEATHER CONDITIONS. Sorry for the bad news. I know that the cold weather may feel runnable, but I don’t want to put anyone…
Why Startups Need Both Signal and Noise
Every founder I talk to in Q4 faces the same paradoxical problem: it’s the quarter that makes or breaks the year, but it’s also the quarter when budgets are dry.…
Attention Hacking: The Science of Winning Minds Without Losing Trust
Marketing is attention hacking. Not in the shady sense of stealing clicks or gaming algorithms. Attention hacking is about understanding how people actually think and make decisions. Every successful campaign…
What Technology Buyers Actually Search For?
Technology buyers don’t search for ‘top tools’ lists. They search for fixes, configurations, and integrations. We explained how problem-first content builds trust and conversions.
Why Founder-Led Content Is Your Startup’s Secret Weapon
Founder-led content builds trust faster than traditional marketing. Authentic stories fuel your sales pipeline when paired with the right strategy and support.
KubeCon 2025: GTM Delta Brings Your Story to Life
From November 10–13, 2025, thousands of cloud-native innovators will gather in Atlanta, Georgia, for KubeCon + CloudNativeCon North America. GTM Delta will be there live on the floor, in the…