Clear Writing Tips: What is the Flesch Reading Ease Score?
When Rudolf Flesch introduced the Flesch Reading Ease score in 1943, he didn’t just offer a new metric—he started a revolution in written communication. Working on his Ph.D. at Columbia…
Eric Wright is Chief Content Officer at GTM Delta, and advisor to Magnition. Eric is a VMware vExpert, Tanzu Vanguard, and Cisco Champion with a background in cloud, containers, VMware, OpenStack, Business Continuity, Infrastructure-as-Code, and systems automation. Eric is a also the creator behind DiscoPosse.com the podcast at DiscoPossePodcast.com.
Slash Your Marketing Spend in Half: Unlocking MDF with GTM Delta
Every marketing dollar counts, especially in the fast-paced world of technology startups and enterprise technology firms. AWS offers Marketing Development Funds (MDF) to help partners amplify their marketing initiatives. Unlocking…
Live session: Generative AI Automation and Risks at NextFive Event
It’s time for us to look forward to what’s coming, so we can build for it today. The GTM Delta team are excited to be presenting at the first NextFive…
Watch Live: Cloud Field Day 18 Event Live Coverage!
Cloud Field Day 18, set to take place on October 18–19, 2023, in Silicon Valley, is a premier event that brings together key players, innovators, and thought leaders in the…
Join the #vFit Run Group at VMware Explore 2023
Welcome to the 2023 edition of the #vFit run group in Las Vegas during VMware Explore 2023! This year we are back to gather runners of all levels for a…
How to Change from Passive Voice to Active Voice
Readability is important for any written content. Using active voice is especially important for technical marketing content because passive voice quickly begins to sound like a “how to” set of…
How to see GTM Delta at Cloud Field Day 17 Live
Tech Field Day has a special place in the history of GTM Delta. If you go back far enough in the history of the event you’ll find our very own…
How to get instantly unstuck and boost your mood
It’s easy to get stuck. Maybe you’re having trouble starting a new writing project, can’t focus on a task, feel stressed about your todo list. Maybe you just feel down…
8 Daily Ways to Unlock Creative Accomplishment
How do you ensure that every day is a day that creates a sense of accomplishment? This simple 8 point checklist is a daily dose of awesome to unlock your…
Principles, People, Technical Product Marketing, and Solving a Big Problem
What is the secret to effective technical product marketing? And how does this secret tie in with positioning for technology products, platforms, and services? The secret is that there are…