The startup journey is a thrilling one, marked by rapid growth, tight budgets, and an ever-present need for flexibility. Marketing, the fuel that propels this journey, often faces the brunt…
Hey there, fellow startup marketers! As a team of folks deeply involved in the startup marketing world, we get asked for advice a lot. “How do I get started?” is…
AI and Large Language Models, and Natural Language Processing (NLP) is evolving rapidly. The focus on embeddings and semantic search is intensifying as a result. These models adeptly leverage high-dimensional…
How often do you get asked by your founders and leadership team to “write more compelling blog content”? The challenge with being a marketer in the world of B2B technology…
When Rudolf Flesch introduced the Flesch Reading Ease score in 1943, he didn’t just offer a new metric—he started a revolution in written communication. Working on his Ph.D. at Columbia…
Every marketing dollar counts, especially in the fast-paced world of technology startups and enterprise technology firms. AWS offers Marketing Development Funds (MDF) to help partners amplify their marketing initiatives. Unlocking…
It’s time for us to look forward to what’s coming, so we can build for it today. The GTM Delta team are excited to be presenting at the first NextFive…
Cloud Field Day 18, set to take place on October 18–19, 2023, in Silicon Valley, is a premier event that brings together key players, innovators, and thought leaders in the…
Welcome to the 2023 edition of the #vFit run group in Las Vegas during VMware Explore 2023! This year we are back to gather runners of all levels for a…
Readability is important for any written content. Using active voice is especially important for technical marketing content because passive voice quickly begins to sound like a “how to” set of…