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  2. 2026

Method Marketing: Why the Best Marketers Step Fully into Their Buyer’s World

Content Marketing, Technical MarketingBy Eric WrightFebruary 17, 2026

Daniel Day-Lewis didn’t prepare for There Will Be Blood by skimming research notes. He lived it by prospecting for oil, speaking in period dialect, and also staying in character long…

Do Backlinks Still Matter for SEO in 2026?

GeneralBy Eric WrightFebruary 17, 2026

Search engine optimization has changed dramatically over the past few years. With AI-generated answers, zero-click results, and increasingly sophisticated ranking systems, many marketers are asking the same question: Do backlinks…

How to Create Diagrams with D2: A Beginner’s Guide

GeneralBy Eric WrightFebruary 13, 2026

D2 is a text-first diagramming language that transforms simple scripts into clear diagrams. It is designed to simplify the creation of complex diagrams by converting straightforward scripts into visually clear…

Why Google’s New Social Channel Insights in Search Console Matters for Marketers in 2026

GeneralBy Eric WrightFebruary 13, 2026

Are people really “searching” on Google first anymore? Google desktop searches per user dropped by nearly 20% year over year, according to clickstream data from tens of millions of U.S.…

Reddit - GTM Delta

Reddit in B2B Tech GTM: Practitioner Insights That Drive Pipeline

Digital MarketingBy Eric WrightJanuary 21, 2026

Technical buyers in cloud, AI, and security spaces research independently, often on Reddit, before engaging sales. Many startups see this as an opportunity, but it usually ends poorly. Trying to…

September 2025 Update: Is My Website Traffic at Risk?

GeneralBy Eric WrightJanuary 14, 2026

September 2025 marked one of the most misunderstood months in recent SEO history. While many site owners and SEO teams initially panicked over dramatic drops in impressions and visibility, the…

Origin of SEO and GEO - GTM Delta

The Surprising Origins of SEO and GEO

Content Marketing, Digital MarketingBy Eric WrightJanuary 13, 2026

I’m a little old school, so I thought you may enjoy going into the wayback machine with me to learn about some surprising origins for SEO (Search Engine Optimization) and…

Know your ICP - GTM Delta

Know Your ICP: Good Product Marketing is Method Acting

GeneralBy Eric WrightJanuary 10, 2026

Put yourself in the mind of our hero of the story: you are a Product Marketing Manager staring at a blank slide deck, armed with feature specs and demo videos,…

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