Search engine optimization has changed dramatically over the past few years. With AI-generated answers, zero-click results, and increasingly sophisticated ranking systems, many marketers are asking the same question: Do backlinks…
D2 is a text-first diagramming language that transforms simple scripts into clear diagrams. It is designed to simplify the creation of complex diagrams by converting straightforward scripts into visually clear…
Are people really “searching” on Google first anymore? Google desktop searches per user dropped by nearly 20% year over year, according to clickstream data from tens of millions of U.S.…
September 2025 marked one of the most misunderstood months in recent SEO history. While many site owners and SEO teams initially panicked over dramatic drops in impressions and visibility, the…
Put yourself in the mind of our hero of the story: you are a Product Marketing Manager staring at a blank slide deck, armed with feature specs and demo videos,…
Key Takeaways Be first, be trusted: Being early gives you the first-mover advantage. Ideas + outcomes win over features: Shape stories towards the problem statement and ideal outcomes. Leadership compounds:…
Every founder I talk to in Q4 faces the same paradoxical problem: it’s the quarter that makes or breaks the year, but it’s also the quarter when budgets are dry.…
Marketing is attention hacking. Not in the shady sense of stealing clicks or gaming algorithms. Attention hacking is about understanding how people actually think and make decisions. Every successful campaign…
Technology buyers don’t search for ‘top tools’ lists. They search for fixes, configurations, and integrations. We explained how problem-first content builds trust and conversions.
From November 10–13, 2025, thousands of cloud-native innovators will gather in Atlanta, Georgia, for KubeCon + CloudNativeCon North America. GTM Delta will be there live on the floor, in the…