What Technology Buyers Actually Search For?
Technology buyers don’t search for ‘top tools’ lists. They search for fixes, configurations, and integrations. We explained how problem-first content builds trust and conversions.
Why Founder-Led Content Is Your Startup’s Secret Weapon
Founder-led content builds trust faster than traditional marketing. Authentic stories fuel your sales pipeline when paired with the right strategy and support.
Best Strategies for Ranking in Google AI Results
AI search engines skip low-quality fluff. GTM Delta helps B2B marketers create high-value, credible content that AI trusts and your buyers actually read.
How CMOs Can Scale Technical Content Without Hiring Engineers
Stop wasting time and money hiring engineers for content. GTM Delta helps CMOs deliver credible technical content fast to drive pipeline and trust.
How GTM Delta Strives for Michelin Star Content
I find inspiration for what I do comes from interesting places. Creating compelling content about technology is surprisingly challenging. Over the years, what began as a passion to find the…
How Do You Convert Readers into Customers with Blogs?
Blogging has evolved beyond simply publishing content. Your blog should be a strategic tool for building brand trust, generating leads, and ultimately, converting readers into loyal customers. But how do…
FREE 6-Month B2B Technology Startup Marketing Playbook
Hey there, fellow startup marketers! As a team of folks deeply involved in the startup marketing world, we get asked for advice a lot. “How do I get started?” is…
How to Write Compelling Blog Content for B2B
How often do you get asked by your founders and leadership team to “write more compelling blog content”? The challenge with being a marketer in the world of B2B technology…
Clear Writing Tips: What is the Flesch Reading Ease Score?
When Rudolf Flesch introduced the Flesch Reading Ease score in 1943, he didn’t just offer a new metric—he started a revolution in written communication. Working on his Ph.D. at Columbia…
How to Change from Passive Voice to Active Voice
Readability is important for any written content. Using active voice is especially important for technical marketing content because passive voice quickly begins to sound like a “how to” set of…