Hey there, fellow startup marketers! As a team of folks deeply involved in the startup marketing world, we get asked for advice a lot. “How do I get started?” is a question we hear all the time. To answer that, we’ve put together something special: the “6-Month B2B Technology Startup Marketing Playbook.” This playbook is…
How often do you get asked by your founders and leadership team to “write more compelling blog content”? The challenge with being a marketer in the world of B2B technology is that your reader has a keen eye for detail and detects “marketing” as something to avoid. This is why mastering the art of compelling…
When Rudolf Flesch introduced the Flesch Reading Ease score in 1943, he didn’t just offer a new metric—he started a revolution in written communication. Working on his Ph.D. at Columbia University, Flesch identified a pervasive gap: too many texts were written without regard for the reader’s ability to comprehend them. His score provided a much-needed…
Readability is important for any written content. Using active voice is especially important for technical marketing content because passive voice quickly begins to sound like a “how to” set of instructions. True, but boring. Why is that? Let’s look at some simple, definitive examples to see quick ways to increase the readability and comprehension by…
Look at the markets today and how we, as marketers, are shaping them. Newspaper readers and print ads are a thing of the past (or almost on their way there). This era is all about being a part of the online rat race and trying to win it; in whatever way possible. Your business needs…