Safe marketing is invisible. It slides past the reader like elevator music; polished, agreeable, forgettable. The stuff that sticks? That makes people stop, think, and care? It isn’t smooth. It…
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Stop Giving Average Demos. Start Closing More Deals. A practical, field-tested guide for SE Managers and Sales Engineers to turn every demo into a conversion machine. Get the Free Guide…
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AI search engines skip low-quality fluff. GTM Delta helps B2B marketers create high-value, credible content that AI trusts and your buyers actually read.
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Stop wasting time and money hiring engineers for content. GTM Delta helps CMOs deliver credible technical content fast to drive pipeline and trust.
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Your sales team needs pipeline, and they’re looking at you. But here’s the challenge: the deals your team wants to close in Q3 don’t start with outreach in June. They…
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It’s a favorite part of my role as a founder to see the team rally, and create opportunity. We are excited to share that as we continue to grow with…
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If you’re in the New Jersey / New York area on Wednesday June 12th, come on over to the VMware User Group (VMUG) UserCon to say hello! I’m very proud…
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In technology marketing, language matters. Especially in startup messaging. Words shape perceptions, drive decisions, and ultimately determine success. But what happens when practitioners’ and marketers’ language diverge? Enter the case…
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What is an AI hallucination? I figured the best bet was to ask a reliable source. Since generative AI is where we would find an AI hallucination, I asked ChatGPT…
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When you are choosing a soon-to-be-born child’s name, there is an excitement that is indescribable. You have a chance to create a moniker that will be known to everyone they…
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