VMUG Event: AI Tools and Workflows to Optimize VMware Operations
If you’re in the New Jersey / New York area on Wednesday June 12th, come on over to the VMware User Group (VMUG) UserCon to say hello! I’m very proud…
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Startup Messaging Mishaps: Shift Left is Full of Shift
In technology marketing, language matters. Especially in startup messaging. Words shape perceptions, drive decisions, and ultimately determine success. But what happens when practitioners’ and marketers’ language diverge? Enter the case…
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AI Hallucinations are Real, and Risky
What is an AI hallucination? I figured the best bet was to ask a reliable source. Since generative AI is where we would find an AI hallucination, I asked ChatGPT…
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It Should be This Easy to Name Your Product
When you are choosing a soon-to-be-born child’s name, there is an excitement that is indescribable. You have a chance to create a moniker that will be known to everyone they…
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How GTM Delta Strives for Michelin Star Content
I find inspiration for what I do comes from interesting places. Creating compelling content about technology is surprisingly challenging. Over the years, what began as a passion to find the…
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What is MEDDICC? Unleash the Full Potential of Your Sales Team
Sales strategies evolve, but the goal remains: close more deals, faster. So, what is MEDDICC? It’s a framework that has transformed how sales teams operate. This guide doesn’t just introduce…
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Applying Risk Game Strategies to Early-Stage Tech Startups
The early-stage tech startup experience often feels like a strategic game of the classic board game, Risk. Each move a startup makes can be pivotal (good or bad), whether it’s…
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Simplify, Quantify, Amplify: Messaging and Positioning for Early-Stage Tech Startups
You’re founders, product builders, and marketers of the nascent tech scene. This may even be your second or more time bringing a new idea or product to market. It’s pretty…
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Tech Events and Conferences Coming up in 2024
The buzz is already hitting social media of people snapping up tickets for some of the leading tech industry events. The big tech events and conferences coming up in 2024…
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What is the Value of Technical Marketing?
Traditional marketing approaches often fall short in today’s increasingly tech-driven landscape. Buzzwords and trendy visuals won’t resonate with audiences increasingly fluent in the language of algorithms and APIs. This is…
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