Tech Events and Conferences Coming up in 2024
The buzz is already hitting social media of people snapping up tickets for some of the leading tech industry events. The big tech events and conferences coming up in 2024…
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What is the Value of Technical Marketing?
Traditional marketing approaches often fall short in today’s increasingly tech-driven landscape. Buzzwords and trendy visuals won’t resonate with audiences increasingly fluent in the language of algorithms and APIs. This is…
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How Do You Convert Readers into Customers with Blogs?
Blogging has evolved beyond simply publishing content. Your blog should be a strategic tool for building brand trust, generating leads, and ultimately, converting readers into loyal customers. But how do…
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The Startup Marketing Brigade: Mastering the Art of Agile Scalability
The startup journey is a thrilling one, marked by rapid growth, tight budgets, and an ever-present need for flexibility. Marketing, the fuel that propels this journey, often faces the brunt…
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FREE 6-Month B2B Technology Startup Marketing Playbook
Hey there, fellow startup marketers! As a team of folks deeply involved in the startup marketing world, we get asked for advice a lot. “How do I get started?” is…
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What are Semantic Search and Vector Embeddings in AI?
AI and Large Language Models, and Natural Language Processing (NLP) is evolving rapidly. The focus on embeddings and semantic search is intensifying as a result. These models adeptly leverage high-dimensional…
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How to Write Compelling Blog Content for B2B
How often do you get asked by your founders and leadership team to “write more compelling blog content”? The challenge with being a marketer in the world of B2B technology…
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Clear Writing Tips: What is the Flesch Reading Ease Score?
When Rudolf Flesch introduced the Flesch Reading Ease score in 1943, he didn’t just offer a new metric—he started a revolution in written communication. Working on his Ph.D. at Columbia…
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Slash Your Marketing Spend in Half: Unlocking MDF with GTM Delta
Every marketing dollar counts, especially in the fast-paced world of technology startups and enterprise technology firms. AWS offers Marketing Development Funds (MDF) to help partners amplify their marketing initiatives. Unlocking…
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Live session: Generative AI Automation and Risks at NextFive Event
It’s time for us to look forward to what’s coming, so we can build for it today. The GTM Delta team are excited to be presenting at the first NextFive…
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