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4-step Guide to Extraordinary Software Demos - GTM Delta

4-Step Guide to Extraordinary Software Demos

eBooks and WhitepapersBy Eric WrightJuly 31, 2025Leave a comment

Stop Giving Average Demos. Start Closing More Deals. A practical, field-tested guide for SE Managers and Sales Engineers to turn every demo into a conversion machine. Get the Free Guide…

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Why AI Search Ignores Low-Quality Content (and How to Fix It)

Why AI Search Ignores Low-Quality Content (and How to Fix It)?

Content MarketingBy Eric WrightJuly 21, 2025Leave a comment

AI search engines skip low-quality fluff. GTM Delta helps B2B marketers create high-value, credible content that AI trusts and your buyers actually read.

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How CMOs Can Scale Technical Content Without Hiring Engineers

Content MarketingBy Eric WrightJuly 3, 2025Leave a comment

Stop wasting time and money hiring engineers for content. GTM Delta helps CMOs deliver credible technical content fast to drive pipeline and trust.

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How does Closing Q3 Deals Depend on Q1 Marketing Content?

GeneralBy Eric WrightJanuary 9, 2025Leave a comment

Your sales team needs pipeline, and they’re looking at you. But here’s the challenge: the deals your team wants to close in Q3 don’t start with outreach in June. They…

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Here we Grow Again! GTM Delta Expands Client Success Team

Press ReleasesBy Eric WrightJuly 25, 2024Leave a comment

It’s a favorite part of my role as a founder to see the team rally, and create opportunity. We are excited to share that as we continue to grow with…

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VMUG Event: AI Tools and Workflows to Optimize VMware Operations

Technical MarketingBy Eric WrightJune 11, 2024Leave a comment

If you’re in the New Jersey / New York area on Wednesday June 12th, come on over to the VMware User Group (VMUG) UserCon to say hello! I’m very proud…

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Startup Messaging Mishaps: Shift Left is Full of Shift

Messaging & PositioningBy Eric WrightMay 27, 2024Leave a comment

In technology marketing, language matters. Especially in startup messaging. Words shape perceptions, drive decisions, and ultimately determine success. But what happens when practitioners’ and marketers’ language diverge? Enter the case…

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AI Hallucinations are Real, and Risky

AI and Machine LearningBy Eric WrightMay 8, 2024Leave a comment

What is an AI hallucination? I figured the best bet was to ask a reliable source. Since generative AI is where we would find an AI hallucination, I asked ChatGPT…

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It Should be This Easy to Name Your Product

StartupBy Eric WrightMay 6, 2024Leave a comment

When you are choosing a soon-to-be-born child’s name, there is an excitement that is indescribable. You have a chance to create a moniker that will be known to everyone they…

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GTM Delta Michelin Star Content

How GTM Delta Strives for Michelin Star Content

Content MarketingBy Eric WrightApril 2, 2024Leave a comment

I find inspiration for what I do comes from interesting places. Creating compelling content about technology is surprisingly challenging. Over the years, what began as a passion to find the…

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  • 4-Step Guide to Extraordinary Software Demos
  • Why AI Search Ignores Low-Quality Content (and How to Fix It)?
  • How CMOs Can Scale Technical Content Without Hiring Engineers
  • How does Closing Q3 Deals Depend on Q1 Marketing Content?
  • Here we Grow Again! GTM Delta Expands Client Success Team

© GTM Delta 2025

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