Why Startups Need Both Signal and Noise
Every founder I talk to in Q4 faces the same paradoxical problem: it’s the quarter that makes or breaks the year, but it’s also the quarter when budgets are dry.…
Attention Hacking: The Science of Winning Minds Without Losing Trust
Marketing is attention hacking. Not in the shady sense of stealing clicks or gaming algorithms. Attention hacking is about understanding how people actually think and make decisions. Every successful campaign…
What Technology Buyers Actually Search For?
Technology buyers don’t search for ‘top tools’ lists. They search for fixes, configurations, and integrations. We explained how problem-first content builds trust and conversions.
Why Founder-Led Content Is Your Startup’s Secret Weapon
Founder-led content builds trust faster than traditional marketing. Authentic stories fuel your sales pipeline when paired with the right strategy and support.
KubeCon 2025: GTM Delta Brings Your Story to Life
From November 10–13, 2025, thousands of cloud-native innovators will gather in Atlanta, Georgia, for KubeCon + CloudNativeCon North America. GTM Delta will be there live on the floor, in the…
Friction Fuels Attention: The Case for Dissonant Marketing
Safe marketing is invisible. It slides past the reader like elevator music; polished, agreeable, forgettable. The stuff that sticks? That makes people stop, think, and care? It isn’t smooth. It…
4-Step Guide to Extraordinary Software Demos
Stop Giving Average Demos. Start Closing More Deals. A practical, field-tested guide for SE Managers and Sales Engineers to turn every demo into a conversion machine. Get the Free Guide…
Best Strategies for Ranking in Google AI Results
AI search engines skip low-quality fluff. GTM Delta helps B2B marketers create high-value, credible content that AI trusts and your buyers actually read.
How CMOs Can Scale Technical Content Without Hiring Engineers
Stop wasting time and money hiring engineers for content. GTM Delta helps CMOs deliver credible technical content fast to drive pipeline and trust.
How does Closing Q3 Deals Depend on Q1 Marketing Content?
Your sales team needs pipeline, and they’re looking at you. But here’s the challenge: the deals your team wants to close in Q3 don’t start with outreach in June. They…