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Attention Hacking

Attention Hacking: The Science of Winning Minds Without Losing Trust

GeneralBy Eric WrightSeptember 3, 2025

Marketing is attention hacking. Not in the shady sense of stealing clicks or gaming algorithms. Attention hacking is about understanding how people actually think and make decisions. Every successful campaign…

GTM Delta Inside a Tech buyer's Google Window

What Technology Buyers Actually Search For?

Content Marketing, GeneralBy Eric WrightAugust 21, 2025

Technology buyers don’t search for ‘top tools’ lists. They search for fixes, configurations, and integrations. We explained how problem-first content builds trust and conversions.

Founder-led content marketing

Why Founder-Led Content Is Your Startup’s Secret Weapon

Content Marketing, Personal Productivity, Sales EnablementBy Eric WrightAugust 21, 2025

Founder-led content builds trust faster than traditional marketing. Authentic stories fuel your sales pipeline when paired with the right strategy and support.

Kubecon event content

KubeCon 2025: GTM Delta Brings Your Story to Life

Events, GeneralBy Eric WrightAugust 19, 2025

From November 10–13, 2025, thousands of cloud-native innovators will gather in Atlanta, Georgia, for KubeCon + CloudNativeCon North America. GTM Delta will be there live on the floor, in the…

GTM Delta - Friction Fuels Attention

Friction Fuels Attention: The Case for Dissonant Marketing

Messaging & PositioningBy Eric WrightAugust 18, 2025Leave a comment

Safe marketing is invisible. It slides past the reader like elevator music; polished, agreeable, forgettable. The stuff that sticks? That makes people stop, think, and care? It isn’t smooth. It…

4-step Guide to Extraordinary Software Demos - GTM Delta

4-Step Guide to Extraordinary Software Demos

eBooks and WhitepapersBy Eric WrightJuly 31, 2025Leave a comment

Stop Giving Average Demos. Start Closing More Deals. A practical, field-tested guide for SE Managers and Sales Engineers to turn every demo into a conversion machine. Get the Free Guide…

Why AI Search Ignores Low-Quality Content (and How to Fix It)

Best Strategies for Ranking in Google AI Results

Content MarketingBy Eric WrightJuly 21, 2025Leave a comment

AI search engines skip low-quality fluff. GTM Delta helps B2B marketers create high-value, credible content that AI trusts and your buyers actually read.

How CMOs Can Scale Technical Content Without Hiring Engineers

Content MarketingBy Eric WrightJuly 3, 2025Leave a comment

Stop wasting time and money hiring engineers for content. GTM Delta helps CMOs deliver credible technical content fast to drive pipeline and trust.

GTM Delta

How does Closing Q3 Deals Depend on Q1 Marketing Content?

GeneralBy Eric WrightJanuary 9, 2025Leave a comment

Your sales team needs pipeline, and they’re looking at you. But here’s the challenge: the deals your team wants to close in Q3 don’t start with outreach in June. They…

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