How to Write Compelling Blog Content for B2B
How often do you get asked by your founders and leadership team to “write more compelling blog content”? The challenge with being a marketer in the world of B2B technology…
Clear Writing Tips: What is the Flesch Reading Ease Score?
When Rudolf Flesch introduced the Flesch Reading Ease score in 1943, he didn’t just offer a new metric—he started a revolution in written communication. Working on his Ph.D. at Columbia…
How to Change from Passive Voice to Active Voice
Readability is important for any written content. Using active voice is especially important for technical marketing content because passive voice quickly begins to sound like a “how to” set of…
Why do Marketer’s say “Content is King”?
Look at the markets today and how we, as marketers, are shaping them. Newspaper readers and print ads are a thing of the past (or almost on their way there).…