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    • KubeCon 2025 Booth Boost Bundle
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How Do You Convert Readers into Customers with Blogs?

Content MarketingBy Eric WrightJanuary 3, 2024Leave a comment

Blogging has evolved beyond simply publishing content. Your blog should be a strategic tool for building brand trust, generating leads, and ultimately, converting readers into loyal customers. But how do…

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The Startup Marketing Brigade: Mastering the Art of Agile Scalability

StartupBy Eric WrightJanuary 2, 2024Leave a comment

The startup journey is a thrilling one, marked by rapid growth, tight budgets, and an ever-present need for flexibility. Marketing, the fuel that propels this journey, often faces the brunt…

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FREE 6-Month B2B Technology Startup Marketing Playbook

Content Marketing, Digital MarketingBy Eric WrightJanuary 2, 2024Leave a comment

Hey there, fellow startup marketers! As a team of folks deeply involved in the startup marketing world, we get asked for advice a lot. “How do I get started?” is…

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What are Semantic Search and Vector Embeddings in AI?

AI and Machine LearningBy Eric WrightDecember 6, 2023Leave a comment

AI and Large Language Models, and Natural Language Processing (NLP) is evolving rapidly. The focus on embeddings and semantic search is intensifying as a result. These models adeptly leverage high-dimensional…

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How to Write Compelling Blog Content for B2B

Content MarketingBy Eric WrightDecember 3, 2023Leave a comment

How often do you get asked by your founders and leadership team to “write more compelling blog content”? The challenge with being a marketer in the world of B2B technology…

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Clear Writing Tips: What is the Flesch Reading Ease Score?

Content MarketingBy Eric WrightNovember 21, 2023Leave a comment

When Rudolf Flesch introduced the Flesch Reading Ease score in 1943, he didn’t just offer a new metric—he started a revolution in written communication. Working on his Ph.D. at Columbia…

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Slash Your Marketing Spend in Half: Unlocking MDF with GTM Delta

StartupBy Eric WrightNovember 16, 2023Leave a comment

Every marketing dollar counts, especially in the fast-paced world of technology startups and enterprise technology firms. AWS offers Marketing Development Funds (MDF) to help partners amplify their marketing initiatives. Unlocking…

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Live session: Generative AI Automation and Risks at NextFive Event

AI and Machine Learning, EventsBy Eric WrightOctober 17, 2023Leave a comment

It’s time for us to look forward to what’s coming, so we can build for it today. The GTM Delta team are excited to be presenting at the first NextFive…

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Watch Live: Cloud Field Day 18 Event Live Coverage!

EventsBy Eric WrightOctober 16, 2023Leave a comment

Cloud Field Day 18, set to take place on October 18–19, 2023, in Silicon Valley, is a premier event that brings together key players, innovators, and thought leaders in the…

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Join the #vFit Run Group at VMware Explore 2023

EventsBy Eric WrightAugust 16, 2023Leave a comment

Welcome to the 2023 edition of the #vFit run group in Las Vegas during VMware Explore 2023! This year we are back to gather runners of all levels for a…

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  • Attention Hacking: The Science of Winning Minds Without Losing Trust
  • What Technology Buyers Actually Search For?
  • Why Founder-Led Content Is Your Startup’s Secret Weapon
  • KubeCon 2025: GTM Delta Brings Your Story to Life
  • Friction Fuels Attention: The Case for Dissonant Marketing

© GTM Delta 2025

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