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  2. Entries tagged with "seo"

Origin of SEO and GEO - GTM Delta

The Surprising Origins of SEO and GEO

Content Marketing, Digital MarketingBy Eric WrightJanuary 13, 2026

I’m a little old school, so I thought you may enjoy going into the wayback machine with me to learn about some surprising origins for SEO (Search Engine Optimization) and…

GTM Delta Inside a Tech buyer's Google Window

What Technology Buyers Actually Search For?

Content Marketing, GeneralBy Eric WrightAugust 21, 2025

Technology buyers don’t search for ‘top tools’ lists. They search for fixes, configurations, and integrations. We explained how problem-first content builds trust and conversions.

We write technical content your buyers actually read

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What is Technical Product Marketing-as-a-Service (TMaas)?

How does GTM Delta help B2B tech startup founders?

How does GTM Delta help B2B tech startup CTOs?

How does GTM Delta help B2B Marketing leaders?

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