It Should be This Easy to Name Your Product
When you are choosing a soon-to-be-born child’s name, there is an excitement that is indescribable. You have a chance to create a moniker that will be known to everyone they…
Principles, People, Technical Product Marketing, and Solving a Big Problem
What is the secret to effective technical product marketing? And how does this secret tie in with positioning for technology products, platforms, and services? The secret is that there are…