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  2. Entries tagged with "active vs passive"

How to Change from Passive Voice to Active Voice

Content Marketing, Technical MarketingBy Eric WrightMay 27, 2023Leave a comment

Readability is important for any written content. Using active voice is especially important for technical marketing content because passive voice quickly begins to sound like a “how to” set of instructions. True, but boring. Why is that? Let’s look at some simple, definitive examples to see quick ways to increase the readability and comprehension by…

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