Technical buyers in cloud, AI, and security spaces research independently, often on Reddit, before engaging sales. Many startups see this as an opportunity, but it usually ends poorly. Trying to extract value from Reddit requires knowing why Reddit is as popular as it is. Many B2B tech GTM teams highlight Reddit’s role in awareness, reputation,…
September 2025 marked one of the most misunderstood months in recent SEO history. While many site owners and SEO teams initially panicked over dramatic drops in impressions and visibility, the reality was more nuanced. This was not a single “ranking update” in the traditional sense, but rather a structural change in how Google reports and…
I’m a little old school, so I thought you may enjoy going into the wayback machine with me to learn about some surprising origins for SEO (Search Engine Optimization) and GEO (Generative-search Engine Optimization). When we say things like “everything old is new again”, it’s for a good reason. There’s a little marketing magic (literally)…
Put yourself in the mind of our hero of the story: you are a Product Marketing Manager staring at a blank slide deck, armed with feature specs and demo videos, convinced the pitch will land. Six months later, crickets. Pipeline dries up, adoption stalls, and the team scrambles for a pivot. Your CMO looks across the…