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  • KubeCon + CloudNativeCon 2025
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  • Resources
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  4. 21

GTM Delta Inside a Tech buyer's Google Window

What Technology Buyers Actually Search For?

Content Marketing, GeneralBy Eric WrightAugust 21, 2025

Technology buyers don’t search for ‘top tools’ lists. They search for fixes, configurations, and integrations. We explained how problem-first content builds trust and conversions.

Founder-led content marketing

Why Founder-Led Content Is Your Startup’s Secret Weapon

Content Marketing, Personal Productivity, Sales EnablementBy Eric WrightAugust 21, 2025

Founder-led content builds trust faster than traditional marketing. Authentic stories fuel your sales pipeline when paired with the right strategy and support.

© GTM Delta 2025

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