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Reddit - GTM Delta

Reddit in B2B Tech GTM: Practitioner Insights That Drive Pipeline

Digital MarketingBy Eric WrightJanuary 21, 2026

Technical buyers in cloud, AI, and security spaces research independently, often on Reddit, before engaging sales. Many startups see this as an opportunity, but it usually ends poorly. Trying to…

Origin of SEO and GEO - GTM Delta

The Surprising Origins of SEO and GEO

Content Marketing, Digital MarketingBy Eric WrightJanuary 13, 2026

I’m a little old school, so I thought you may enjoy going into the wayback machine with me to learn about some surprising origins for SEO (Search Engine Optimization) and…

FREE 6-Month B2B Technology Startup Marketing Playbook

Content Marketing, Digital MarketingBy Eric WrightJanuary 2, 2024Leave a comment

Hey there, fellow startup marketers! As a team of folks deeply involved in the startup marketing world, we get asked for advice a lot. “How do I get started?” is…

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