Why Startups Need Both Signal and Noise

Every founder I talk to in Q4 faces the same paradoxical problem: it’s the quarter that makes or breaks the year, but it’s also the quarter when budgets are dry.…

Attention Hacking: The Science of Winning Minds Without Losing Trust

Marketing is attention hacking. Not in the shady sense of stealing clicks or gaming algorithms. Attention hacking is about understanding how people actually think and make decisions. Every successful campaign…