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  2. 2024
  3. May

Startup Messaging Mishaps: Shift Left is Full of Shift

Messaging & PositioningBy Eric WrightMay 27, 2024Leave a comment

In technology marketing, language matters. Especially in startup messaging. Words shape perceptions, drive decisions, and ultimately determine success. But what happens when practitioners’ and marketers’ language diverge? Enter the case…

AI Hallucinations are Real, and Risky

AI and Machine LearningBy Eric WrightMay 8, 2024Leave a comment

What is an AI hallucination? I figured the best bet was to ask a reliable source. Since generative AI is where we would find an AI hallucination, I asked ChatGPT…

It Should be This Easy to Name Your Product

StartupBy Eric WrightMay 6, 2024Leave a comment

When you are choosing a soon-to-be-born child’s name, there is an excitement that is indescribable. You have a chance to create a moniker that will be known to everyone they…

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