Content-led partnership

N2WS knows the value of content for their customer and prospect community

The team at N2WS have chosen to lead the market by engaging customers and technology community members with a content-centric approach. Educating the market is a core part of their ethos.

Who is N2WS?

N2WS is a leading provider of enterprise backup, recovery and disaster recovery solutions for workloads running in Amazon Web Service and Microsoft Azure. N2WS Backup & Recovery is a preferred backup solution for Fortune 500 companies, enterprise organizations and Managed Service Providers operating large-scale production environments on AWS and Azure.

What did N2WS need?

In order to meet the needs of their inbound content marketing strategy, the N2WS team asked for “fresh and good content (blogs and whitepapers). I met the GTMDelta team at re:Invent 2022.” 

Ezra and the N2WS team worked with GTM Delta and launched their first campaign in Q1 of 2023 with the goal of generating technical blog articles and a long-form whitepaper. 

How did GTM Delta deliver results?

“The GTM Delta team is fantastic to work with. They delivered content in a timely manner and it was all well written and on-message. GTM Delta is a good company to collaborate with on content generation.” says Ezra Charm, VP Marketing at N2WS. 

The GTM Delta team work collaboratively with N2WS on a content strategy to meet their inbound marketing needs aimed at the technical practitioner.  

Ezra Charm, N2WS

GTM Delta started with producing five great blog posts and one white paper. And I think they hit the nail on the head in terms of the content, the voice, and the value that it adds to our audience. So we’re really happy with the way it’s been going so far.