Technical content that actually converts.
Built by builders, for builders.
We’re a small team of deep-tech veterans who write, amplify, and distribute content that technical buyers actually read — and act on.
Complex tech shouldn’t be hard to explain.
We combine practitioner-level technical depth with product-marketing precision. No generic agencies. No fluff. Just content that moves pipeline.
PhDs, architects, and ex-product builders who actually understand your tech.
Every asset is written to convert readers into qualified opportunities.
We don’t just write — we get your story in front of the right technical audience.
Deep-tech veterans who ship real results.
Eric is an experienced technologist, product marketer, and startup advisor. He most recently worked as a Technology Evangelist and Principal Solutions Engineer with Turbonomic (acquired by IBM in 2021). Multi-year VMware vExpert and Cisco Champion with deep expertise in Kubernetes, cloud-native platforms, observability, and infrastructure automation. Creator of DiscoPosse.com and the DiscoPosse Podcast. Highly requested keynote speaker and active community contributor across AWS, Cloud-Native, VMUG, and OpenStack groups.
Irfan is a tech entrepreneur and successful early-stage investor with a passion for helping startup founders achieve traction faster than most think possible. Co-founder and CTO of CloudPhysics. Spent 9 years at VMware as tech lead for the flagship DRS product suite ($1B ARR), pioneering self-learning algorithms in the datacenter. Previously at Transmeta, Autodesk, Toronto Stock Exchange, and Canada Trust. University of Waterloo Mathematics & Computer Science graduate. Holds 40+ patents and has authored multiple award-winning research papers.
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